Demand Response

Demand response (DR) is becoming extremely important as a way of balancing the electric grid by encouraging electricity users to reduce, shift, or increase their power consumption in response to grid conditions, electricity prices, or incentives.

Instead of generating more electricity when demand is high and generation is scarce, utilities or grid operators ask consumers to temporarily adjust how they use electricity.

novoDR™ can model, manage, and control air conditioners, pool pumps, water heaters, commercial buildings and factories, batteries and EV chargers.

It can model both the impact of Incentive-based demand response as well as Price-based demand response  (TOU Pricing, Critical Peak Pricing, Real-time Pricing). novoDR performs coordination and modeling of all DR resources on each feeder and receives and can implement the signaling required to control the end devices, either directly or in coordination with our partner FlexEnergi.

In a nutshell, novoDR can benefit  all involved in the supply chain of energy transfer and consumption:

For utilities and grid operators:

  • Improves grid reliability
  • Reduces the need for new power plants
  • Lowers peak demand
  • Helps integrate renewable energy like solar and wind


For society:

  • Lowers greenhouse gas emissions by reducing reliance on less efficient “peaker” plants
  • Makes the grid more resilient
  • Can reduce overall electricity costs